Realtors and FSBO’s Can Work Together!
Writen by Andrea Rothman
For Sale By Owner homes are often a sore spot for realtors who believe that they, and only they, have the skills, resources and experience to sell a home and get top dollar for their client. But realtors are missing a great opportunity to talk to buyers if they fail to capitalize on what FSBO’s have to offer…A HOME FOR SALE!
And FSBO’s are so determined to do everything without a realtor that they make some very simple mistakes…Buyers do not like the owner to be around when they go to open houses…it makes them uncomfortable and unable to talk freely about the home. Also, buyers are under the impression that they will get a FSBO home for less money, so they tend to lowball their offers.
So, how can realtors and FSBOs help each other??? A realtor can market a home for a FSBO without any fee if the owner agrees to pay the realtor a buyer’s agent commission should that agent bring a buyer to the table. In a return, the realtor could hold open homes with the potential to not only sell that home, but pick up buyers who may not be interested in that particular home, but are not currently working with an agent. I have seen this work with great success for both parties!
Andrea Rothman is a REALTOR in the SF East Bay and has worked with many buyers and sellers. Visit her website at http://www.bay-homes.net, or contact her by phone 510-734-4683 or by email at arothmanhomes@aol.com.